Carbon-Negative Additives

Natural Fiber Filled Asphalt

Heartland's Imperium Filler has proven to increase the performance and reduce the carbon footprint of asphalt.

  • Increase Strength While Reducing Cost, Weight, & Carbon Footprint
  • Lead Your Industry In Sustainable Material Innovation
Bioengineered For Mass Production

Paving The Road to A Sustainable Future

Heartland has worked alongside the DOT, asphalt suppliers, and formulators looking for carbon-negative additives.

One lane of highway (one mile long) uses approximately 9.8 million pounds of CO2. Engineered natural fiber additives reduce the carbon footprint of these asphalt roads without compromising strength, weight, or price.

No Retooling Costs

For Asphalt Suppliers

Heartland supplies lower-carbon-footprint materials to help the asphalt industry create stronger, lighter, cheaper, and more sustainable products.

Augmenting Mined & Synthetic Materials

Unlocking The Sustainable Future We Need And Deserve

Heartland's materials replace and augment mined and synthetic additives used in asphalt.

We work with global brands and their suppliers to predictably reduce the carbon footprint of everyday asphalt products without any retooling costs.

Carbon Footprint Reduction

talc mining
Carbon Negative Additives

Products We Strengthen

hemp filled asphalt shingle
hemp asphalt
Your Sustainability Partner

Throughout The Supply Chain


Heartland partners with corn, wheat, and soy farmers to embed industrial hemp into their crop rotation. Our USDA Grant has given us unique insights into industrial hemp farming, regenerative agriculture, and carbon sequestration.


Heartland partners with asphalt compounders to augment aggregate. Our Imperium masterbatch solves dust, flammability, bonding, and bulk density problems typically associated with bio-based additives.


Heartland partners with plastic converters to ensure the hemp-filled resin is processed properly. Our team works alongside component part manufacturers to process natural fiber-filled plastic with the same molds used today.


Heartland is the sustainability partner for brands on their journey to reduce their carbon footprint. Our team helps create stakeholder alignment so companies can effectively communicate the value of sustainable material innovation.

Sustainable Material Innovation

Markets We Amplify

Lower Your Carbon Footprint

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