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Thought Leadership

From The Heartland

Heartland's team has worked alongside earth's largest brands and suppliers in product development. Below is some of the research our clients have shared with us.

Natural Fiber-Filled PVC vs Calcium-Filled PVC

A Leap Forward In Sustainable Material Innovation

This case study is based on research and development from a multi-billion dollar European building material supplier. The PVC industry has been looking for sustainable alternatives for decades. Their findings show that Heartland's materials have the ability to maintain the performance and cost of PVC while reducing weight and carbon footprint. 

In this case study, you will find:

  • Imperium-filled PVC competing against calcium-filled PVC.
  • Imperium masterbatch drop-in capabilities on the first try.
  • A performance property that will shift the PVC industry forever.
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Natural Fiber-Filled PP vs Talc-Filled PP

Upgrading The World's Commodity Thermoplastic

Heartland has successfully engineered hemp fibers as a drop-in replacement for talc.

This case study is based on research and development from a multi-billion dollar Asian chemical company. Their findings show that Heartland's materials have the ability to maintain the performance and cost of polypropylene while reducing weight and carbon footprint. Our team has Imperium-filled resin formulations that outperform 20% talc-filled resins. 

In this case study, you will find:

  • Imperium-filled PP competing against talc-filled PP.
  • Imperium masterbatch drop-in capabilities on the first try.
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