heartland magnolia partners

Heartland Teams Up With Magnolia Partners To Distribute Decarbonized Returnable Packaging

A partnership to help manufacturers decarbonize Scope 3 emissions.

Heartland Industries is the leading natural fiber producer developing new technologies, including industrial packaging, that can help manufacturers around the world reduce scope 3 emissions.

Magnolia Partners is an innovative sales and procurement agency working with manufacturers to decarbonize their supply chain through the implementation of low-cost, sustainable packaging.

Heartland and Magnolia Partners are joining to distribute decarbonized returnable packaging to manufacturers from automotive to retail. The goal of this partnership is to simplify access to carbon-neutral returnable packaging for manufacturers everywhere.

What is the green packaging initiative?

The green packaging initiative (GPI) is a consortium of plastic compounders, returnable packaging molders, and end brands. Each stakeholder involved in GPI is focused on reducing Scope 3 emissions without compromising.

There are many paths to reduce the carbon footprint of returnable packaging, including recycled plastic and natural fibers.

Hemp fiber was the chosen natural fiber because of its unilateral benefits and proven track record of performing well in plastic.

Hemp fiber is low cost

Large-scale farming has reduced the cost of agricultural products over the last 60 years.

Hemp fiber is no different. These materials are cost-neutral and in many uses, cost reduction when compared with competitive products in the marketplace. This is the leading enabler of low-cost packaging that reduces Scope 3 emissions.

Hemp fiber is a strong natural fiber

Throughout history, there are stories talking about the strength of hemp fiber used in everything from homes to boats. The Heartland team has proven that hemp fiber is also the strongest natural fiber when blended into plastic products.

Hemp fiber is great for soil and the local watershed

Big agriculture is known for eliminating organic matter in soil with chemicals and then those chemically subsequently eroding into local water supplies.

Hemp fiber has a long tap root, that goes down as much as 4 feet into the soil. This helps lock in the soil to prevent erosion and keep the worms alive. Worms are one of the biggest contributors to fertile soil.

In addition to reducing erosion, when the soil is aerated and locked in, the nutrients are less likely to wash away into the local water supply. This includes pesticides and herbicides from the previous harvest.

Improving water globally will be a key initiative for the world.

Hemp fiber produces protein for the food market

Using cropland for industrial products has been a hot topic of conversation since ethanol production was first born.

Pulling food from the supply chain can be a hard stop for new industrial crops.

Hemp fiber produces a protein seed that has a great fatty acid profile and dietary fiber for human and animal consumption. This is an important benefit of hemp production because of food security in different regions of the world.

Hemp fiber production grows more protein per acre than cattle.

Hemp fiber is carbon negative

Plastic is one of the world’s greatest inventions. It enabled low-cost manufacturing globally, but it came with a cost. Plastic has high carbon emissions. It is imperative to find a way to reduce the carbon footprint of products we intend to use forever.

Hemp fiber is carbon negative, which means it reduces more CO2 from the atmosphere that it produces. When you use hemp fiber as an additive in plastic, you can offset a big percentage of the CO2 produced by plastic products.

This is how the GPI is helping manufacturers systematically reduce their carbon footprint.

How can you get involved in the green packaging initiative?

The green packaging initiative is open to anyone that uses or produces returnable packaging products. Many of the world’s biggest plastic compounders and returnable packaging suppliers are involved in the GPI. Call your existing plastic and packaging vendor to ask if they’re participating in decarbonizing plastic.

We are always looking to expand our global footprint to enable manufacturers to decarbonize their supply chains.

If you’re a plastic compounder, please message Jesse Henry at jesse.henry@heartland.io

If you’re a returnable plastic manufacturer or brand, looking to reduce their scope 3 emissions, please reach out to keaton.laswell@heartland.io

Join us in creating a carbon negative future.

Heartland Team